Resources Library by ANA

Below-the-line promotion to the medical profession

From 1948 on, the pharmaceutical companies, mainly American, began to build enormous sales of branded drugs by promoting to the medical profession. In the United Kingdom their main customer has always ultimately been the National Health Service and...

Catalogue: Seminar 1971: Below-The-Line Activities

Author: D. C. Wren

June 15, 1971

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971

Author: Jan Ten Sijthoff

June 15, 1971

The world of hidden desires

Motivation research is a field which has brought into the world of economic hypotheses much that is unusual and unpolished. It is a field that has many opponents and numerous admirers. The debate on the significance of motivation research and on the...

Catalogue: The European Marketing Research Review 1971

Authors: Ladislav Kopercky, Jirj Mikes

June 15, 1971

Observation

To most people "market research" means the concept of questioning by which a picture of the market is built up by representative methods. Even though by far the greatest number of surveys are carried out by means of questionnaires, this is not the...

Catalogue: The European Marketing Research Review 1970

Author: Georg Tolken

June 15, 1970

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: J. A. Lunn

February 11, 1970

Conclusion

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

November 1, 1969

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969

Author: Francesco Alberoni

August 1, 1969

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969

Author: Peter H. van Westendorp

August 1, 1969

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969

Author: Jeno Wilcek

August 1, 1969